Snap Shot
Over 8 Million Pageviews Per Month
Over 1.9 Million Unique Visits Per Month
One of the top 6,000 websites on the Internet
At a Glance
An established business since 1991 and Online in 1998, Maps.com is an prominent eCommerce and content travel site providing online maps, an extensive range of high quality printed maps, and travel products for consumers and businesses alike. Maps.com also includes lifestyle and content resources including: driving directions, interactive atlases, online topographic maps, a weather center, and even map-based geography games.
The primary goal of Maps.com is to be a travel planners dream site. From driving
directions to online mapping to trip planning tools, the Maps.com strategy is
to retain visitors with a one-stop shop for the active traveller.
Maps.com has been a perfect companion to other online travel sites, attracting
frequent business and leisure travelers — indexing highly among those searching
for travel related information online:
-
22nd highest index of online hotel reservations searchers (48% = 126 index)**
-
63% of its audience is searching for airline tickets (116 index)**
-
27% are searching for car reservations online (137 index)**
-
30% of its audience is searching for vacation packages and cruises (114
index)**
|
|
| Demographics |
| Gender Breakdown |
| Male : 50% |
| Female : 50% |
| Age |
| 25 — 34 : 17% |
| 35 — 49 : 29% |
| 50 — 64 : 10% |
| Income |
| $25,000 — 49,999 : 32% |
| $50,000 — 74,999 : 21% |
| $75,000 — 99,000 : 12% |
| Education |
| Some College : 30% |
| College Degree : 25% |
| Post Graduate Degree : 15% |
| Occupation |
| Executive or Managerial : 12% |
| Professional : 15% |
| Technical : 9% |
| Self Employed : 8% |
| *source : Maps.com/Neilsen NetRatings |
|
