Lee Enterprises Partners with Classified Concepts for its Print and Online Real Estate Solutions
Davenport, IA and Santa Barbara, CA
— Lee Enterprises, a premier publisher of local news, information and advertising in mid-size markets, and Classified Concepts
, a leading provider of print and online classified advertising solutions, announce their new partnership which will result in almost half of Lee Enterprises' 55 daily newspapers implementing the Classified Concepts Open House Locator Map Program by April 2008.
The past year has brought many changes to Lee's online development for their papers, including partnerships with Zillow, Yahoo, and the fast rollout of newspaper website development and online revenue growth.
According to Jeff Herr, Lee Enterprises' Director of Interactive Media, "One of the main components of our online development was finding a way for our classified real estate sections to serve both sides of our core constituency — the real estate partners, and the readers of real estate advertising. Since open houses are the key events in real estate, we wanted to have a unique yet 'reader friendly' way to showcase them — both in print and online."
The Classified Concepts Open House Locator Map Program will provide each Lee Enterprises newspaper with a weekly map in their print real estate section that plots out the locations of open houses, as well as a companion map on each paper's website that includes features such as send-to-phone driving directions and aerial views.
Ad revenue is generated by the advertising and sponsorship opportunities on and around both the print and online maps. Two of Lee Enterprises' Montana papers are the first to go live with the program, with 23 more papers across the country slated to have the program implemented by April 2008.
Herr, whose role at Lee Enterprises includes increasing both web site audience and revenue for its newspapers, says, "People ask, 'Why spend time on real estate when the market is tanking?' and I answer, 'During a slow market, homebuyers are much more deliberate, which means they need to have access to the best local information before making that decision to buy or not to buy.' No other media provides the in-depth local coverage that readers want, or the reach that advertisers seek, than newspapers. Newspaper audiences in print and online are robust," he states, "and the Internet provides readers with an additional way to easily seek and find the information they need. We chose Classified Concepts because its Open House Program allows us to offer our readers real estate sections with convenient, useful features which, I believe will become a huge win for us."
About Lee Enterprises:
Lee Enterprises is a premier publisher of local news, information, and advertising in primarily midsize markets. This includes: 50 daily newspapers, a joint interest in five others, rapidly-growing web sites and more than 300 weekly newspapers and specialty publications in 23 states. Lee's newspapers have a combined circulation of 1.6 million daily and 1.9 million Sunday, reaching more than four million readers daily. Lee Enterprises' online sites attract more than 11 million unique visitors monthly and its weekly publications have a distribution of more than 4.5 million households. Its newspaper markets include St. Louis, Missouri; Lincoln, Nebraska; Madison, Wisconsin; Davenport, Iowa; Billings, Montana; Bloomington, Illinois; Tucson, Arizona; and Napa, California. For more information about Lee Enterprises, visit http://www.lee.net
For more information, contact Stephanie Jensen at 805.685.3100 x 107, or email@example.com