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Readability is Key for New Look Web Site

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Santa Barbara, CA [November 20, 2008] — Visitors to the website will notice a new look and improved performance, after the retail site was re-launched Thursday.

The site has a new look and feel that makes pages easier to read and navigate while the background architecture has been updated for faster loading and reduced wait times.

"The update was undoubtedly a customer-focused one" said Jeff Chappell, the company's VP of Online Business. "With a busy holiday period already upon us we wanted to make the experience of shopping at a good one".

Visual improvements include bigger pages — effective with the larger screens and higher resolutions utilized by the majority of visitors. More information can be displayed on one screen, reducing the need for scrolling and searching for content. Customers can compare and contrast products more easily on a single page.

Styling has been simplified with softer colors and a modern, minimalistic look. More space is allocated to the product information but customers still have the option to navigate in multiple ways — a popular feature of previous versions.

The site is written with Web 2.0, enabling many of the improvements. "We have used many of the Web 2.0 technologies and design features, as well as extensive download optimization, to deliver a vastly improved site for our visitors," continued Chappell, "without compromising the features our customers already appreciate." is the leading website for maps and other cartographic materials, displaying more than 15,000 products to a monthly audience averaging 1.2 million.

About is a leading provider of mapping products and solutions to business, education and consumer markets. Founded in 1991 as Magellan Geographix, the company is privately held with four primary business divisions.

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