News & Events


Classified Concepts and McClatchy Company Announce Partnership



Santa Barbara, CA—Classified innovator and map-based solutions provider Classified Concepts is pleased to announce its recent partnership with leading newspaper publisher The McClatchy Company. Under this agreement, all McClatchy papers have access to Classified Concepts revenue generating Locator Map Programs at a secured, reduced rate. The second largest newspaper company in the U.S., McClatchy is excited about its new partnership and hopes that the reduced rates encourage all its papers to take advantage of Classified Concepts' lucrative programs.

Already, over a dozen McClatchy papers across the country have signed on with Classified Concepts, including the San Luis Obispo Tribune, Kansas City Star, Sacramento Bee, Fort Worth Star-Telegram, Charlotte Observer, Fresno Bee, and Tacoma News Tribune.

Providing weekly Locator Map Programs to over 80 newspapers across the country, Classified Concepts offers both print and fully interactive online mapping programs with Open House, New Builder, Rental, Garage Sale and Auto Dealer applications. Its latest innovation, the Used Auto Dealer Program reverse publishes auto directory listings, such as Cars.com, in an easy-to-read layout that displays photos, dealer/seller information, and a corresponding auto dealer map. Classified Concepts' unique Programs enhance readership and drive business to advertisers' locations with exclusive features like custom weekly maps (3-hour turn around time), driving directions and custom route planning. Papers can drive readers to advertisers' locations while creating new revenue opportunities through value-added up charge, premium ad space, and map sponsorships.

To find out more about how Classified Concepts' Locator Map Programs can add significant new revenue to your bottom line, visit http://www.classifiedconcepts.com, or contact Peter Sproul, National Sales Manager at 866-685-3100 or peter@maps.com.


About Classified Concepts
Formed in 2003, Classified Concepts is the New Media division of Maps.com. Classified Concepts was formed to help newspaper and television stations generate revenue with innovative new programs and currently runs over 100 weekly programs in more than 80 newspapers across the United States and Canada.


About Maps.com
Founded in 1991, Santa Barbara based Maps.com is the industry's most comprehensive mapping services company with offerings in the business, consumer, and education marketplaces. Whether it's creating a regional wall map or planning a multi-stop travel route online, Maps.com strives to meet the mapping needs of today's digital era. Today, over 2 million monthly visitors, 8,500 U.S. Schools, and both small and large companies, such as Lowe's Home Improvement, Nextel, UniversalMap Enterprises and AAA currently benefit from Maps.com's vast service offerings. For more information, www.maps.com.

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