News & Events Launches Classified Concepts Division to Provide New Revenue Opportunities for Newspapers

Santa Barbara, CA and Dallas, TX, March 21, 2005 -, a leading provider of mapping products and solutions, today announced the formation of its Classified Concepts Division, a new branch dedicated to developing the products and services that will help newspapers nationwide stimulate the revenue-generating capabilities of their real estate sections and classified ad departments. Classified Concepts will showcase its premium products and services at the NEXPO Conference, the world's largest annual newspaper exhibition, from March 20th-22nd in Dallas, Texas. Classified Concepts' flagship product is a locator map printed weekly in newspaper classified sections, showing multiple location-based listings including open houses, garage sales, rental properties, community events or retail advertisers.

"It's no secret that newspaper classified sales managers and directors are consistently challenged to find new ways to generate revenue, entice readers and deliver results within a time-honored, yet antiquated, forum," said Della Hemphill, Classified Advertising Director at the Fresno Bee. "With Classified Concepts our readers are more loyal, our customers close more deals and our paper uncovers substantial new revenue streams. We're able to charge a premium rate for listings because they deliver on all counts. It's a win-win-win scenario."

The primary benefits from Classified Concepts programs include:
  • For Newspapers — Premium ad space is presented in classified and real estate sections through the longevity and convenience of the map, helping to boost circulation with no additional work for the newspaper.
  • For Readers — A more efficient and convenient planning tool is available to locate open houses, garage sales, or other listings which are showcased on a dynamic map.
  • For Advertisers — The map drives customers to desired locations and provides a high-impact environment for ads with lasting value.

Classified Concepts also offers fully-interactive online maps which give the user detailed listing information, turn-by-turn driving directions, links to realtors' web sites, and offer additional premium ad space for the newspaper's web site.

Nine innovative newspapers across the nation, including the Santa Barbara News-Press, Colorado Springs Gazette, Fresno Bee, Ft. Myers News-Press, Knoxville News Sentinel, Corpus Christi Caller-Times, Valley Living, Santa Ynez Valley News, and Las Vegas Review Journal are already witnessing increased advertising revenue and reader loyalty after implementing Classified Concepts' map programs.

The revenue generated from both the print and online Classified Concepts programs varies depending upon the newspaper size and market; however, the existing papers are realizing between a 4x and 8x return on investment (ROI).

"In Santa Barbara, real estate is everything and our Sunday section has tremendous reader appeal. However, we often found it a challenge to improve it due to deadlines and product limitations," said Sarah Sinclair, Classified Manager, Santa Barbara News-Press. "The open house map that Classified Concepts developed allowed us to clear those hurdles without any difficulty, providing our paper with substantial returns in new revenue, higher readership and listing volume."

"We leveraged the sophisticated mapping technology of to create a resource which positively impacts the way readers use and interact with newspapers, giving papers a way to compete with alternative media," said Charles Regan, Executive Vice President, "Classified Concepts provides the only solution that can turn classified listings into dynamic maps printed in the paper or fully interactive online applications that increase a newspaper's revenue with no additional work for the publication's staff. These products are delivered within the same day, effectively meeting the notoriously demanding deadlines of the newspaper industry."

Pricing and Availability

Classified Concepts is a revenue and readership generator that can be customized to meet any-sized newspaper circulation needs. For more information, please contact Peter Sproul, Classified Concepts National Sales Manager, at 866.685.3100 or or visit the web site at

Founded in 1991, Santa Barbara based is the industry's most comprehensive mapping services company with offerings in the business, consumer, and education marketplaces. Whether it's creating a regional wall map or planning a multi-stop travel route online, strives to meet the mapping needs of today's digital era. Today, over 2 million monthly visitors, 8,500 U.S. Schools, and both small and large companies, such as Lowe's Home Improvement, Nextel, and AAA currently benefit from's vast service offerings. For more information, visit

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