News & Events

Classified Concepts Introduces Innovative Solution to Help Newspapers Stay Competitive with Online Classifieds

Santa Barbara, CA — With the growing popularity of "classifieds on the Web," such as Craigslist, and other related programs, newspapers must now rethink their approach to online marketing if they wish to remain competitive.

Classified Concepts, a leading provider of print and online classified advertising solutions, has just released its Online Locator Version 2.0 that utilizes the latest Web 2.0 technology. It provides newspapers with a service that generates new advertising revenue by enhancing the reader's classified ad search-and-find experience.

Classified Concepts currently provides — for over 100 newspapers nationwide — revenue-generating locator map programs for open houses, real estate rentals, garage sales, new builders, used autos and entertainment listings. According to John Serpa, CEO of Classified Concepts, "Our print program has dramatically increased advertising revenue for our clients. We have papers making hundreds of thousands of dollars in new revenue annually as a direct result of our programs. Our participating newspapers also report positive feedback from readers who enjoy the convenience of having a locator map to take with them when they go to open houses and/or garage sales."

"However", continues Serpa, "more newspapers need to embrace modern technology to succeed – especially since readers, and advertisers alike, have been turning to the Internet for some time." Based on May 2007 data from the Newspaper Association of America, online advertising revenue made up a larger percentage of ad revenue in Q1 versus the same period a year ago. The Classified Concepts Online Locator 2.0 provides a way for newspapers to bridge the gap between print and online classifieds, by enhancing the online component to compliment their print program and take advantage of the monetary potential of Internet advertising."

The program allows papers to offer readers a service currently unparalleled by any other online classified site. Readers can view listings on a user-friendly map that includes advanced search options and features such as aerial and hybrid map views, and the ability to send turn-by-turn driving directions for multiple stops to the reader's phone, along with the listing information. On the advertising side, the Online Locator 2.0 allows 10 times as many listings as the older version of the program and provides detailed reporting which allows newspapers to let their advertisers know how many times an ad has been viewed.

"Our integrated advertising technology will help newspapers stay ahead of the curve with their online classifieds, when historically, they have not always been," says Serpa.

About Classified Concepts
Classified Concepts is a division of, a map and solutions provider serving the business, consumer, and educational markets. More information about the Online Locator 2.0, as well as Classified Concepts' other services, can be found at

Founded in 1991, Santa Barbara based is the industry's most comprehensive mapping services company with offerings in the business, consumer, and education marketplaces. Whether it's creating a regional wall map or planning a multi-stop travel route online, strives to meet the mapping needs of today's digital era. Today, over 2 million monthly visitors, 8,500 U.S. Schools, and both small and large companies, such as Lowe's Home Improvement, Nextel, UniversalMap Enterprises and AAA currently benefit from's vast service offerings. For more information,

© 2015