News & Events


More Newspapers Turn to Classified Concepts to Boost Ad Sales



Santa Barbara, CA, April 6, 2006 — More newspapers are turning to Classified Concepts, a division of Maps.com, to enhance their classified sections and boost ad sales. Classified Concepts, a leading provider of ad solutions for the classified industry, signed 9 new papers in Q1 2006, including Dallas Morning News, one of the largest newspapers in the country with circulation around 700,000.

Classified Concepts, now entering its third year, already produces over $8 million annually for more than 30 newspapers. Its success lies in a fresh approach to print and online classified sections, providing easy to read locator maps for ad listings such as Open Homes and Garage Sales. The result is a valuable resource for readers and premium ad space for advertisers.

"We've been receiving phone calls from our readers asking when the garage sale maps are going to run again," says Michelle Ackerman, Call Center Director for the Denver Newspaper Agency. Ackerman also says that they have not only seen "increases in revenue, especially in the ad count line," but that the Garage Sale Locator Program has helped to bolster declining readership.

The key to Classified Concepts innovative approach is that it is a turnkey product with a quick turn around time, generating incremental revenue. With new newspapers taking advantage of its programs early in 2006, Classified Concepts continues to grow by developing even more revenue generating classified ad solutions for the newspaper industry.

For more information, please contact Peter Sproul, National Sales Manager for Classified Concepts, at peter@maps.com or 866.685.3100, or http://www.classifiedconcepts.com.


About Classified Concepts
Formed in 2003, Classified Concepts is the New Media division of Maps.com. Classified Concepts was formed to help newspaper and television stations generate revenue with innovative new programs.


About Maps.com
Founded in 1991, Santa Barbara based Maps.com is the industry's most comprehensive mapping services company with offerings in the business, consumer, and education marketplaces. Whether it's creating a regional wall map or planning a multi-stop travel route online, Maps.com strives to meet the mapping needs of today's digital era. Today, over 2 million monthly visitors, 8,500 U.S. Schools, and both small and large companies, such as Lowe's Home Improvement, Nextel, and AAA currently benefit from Maps.com's vast service offerings. For more information, visit www.maps.com.

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