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How to Create a Travel Brochure – 3 Actionable Steps

Posted on October 14 2010

Making a travel brochure takes times, effort and creativity.  Whether you are creating a travel brochure for a school project or for a business, the main purpose of a travel brochure to introduce tourists to a place and provide itinerary ideas. Here are some tips on how to get you started to create your own travel brochure.

1. Choose your content

Choose your content

The first step in creating a travel brochure is deciding on what content you are going to include. You can focus on a brief history of the place, trivia, travel guides, shows and activities, and a map of the place. Here is where your research begins, use resources such as the internet, local periodicals, and magazines to gather information you need to create your travel brochure.

2. Choose a design and layout

Choose a design

In order to make the travel brochure interesting you need to consider the photos and graphics that you are going to put in your brochure. It is best not crowd the travel brochure with tons of pictures but to include enough to make the brochure interesting. It is important to pick a specific design for your brochure, do you want a business look? A casual look? A trendy look? The best choice really depends who your target audience is and the message your want to convey. There are a lot of travel brochures to compete with, so you might want to consider choosing a design that stands out and makes your travel brochure unique from others. Look through Creative Market and Dribbble for ideas.

3. Choose paper quality and size

Choose paper quality and size

The quality of a travel brochure is important.  Decide if you want the brochure to be printed on hard cardstock paper so that it can stand on its own or if you want a thin flexible brochure that can be folded up. What size do you want your travel brochure to be? Do you want a bi-fold? tri-fold? Horizontal? Vertical?

The front cover should have pictures of the place. The inside pages should include important information such as the itinerary, places, shops, restaurants, travel guide etc. The last page you can put a map and tourism hotline number or visitors bureau information.

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