News & Events


Classified Concepts now Available for Television



Santa Barbara, CA, April 12, 2006 — Classified Concepts, a division of Maps.com, today announced the launch of Broadcast Edition for Television, an innovative system allowing audiences to post ads for yard sales, open houses, community events and more on a station's website with the listings organized on an interactive map. The program was launched with WPDE-TV, an ABC affiliate and part of Barrington Broadcasting, which serves the Myrtle Beach—Florence, South Carolina area. WPDE will pioneer the program for Barrington's eighteen other stations.

"Classified Concepts Broadcast Edition provides a great service to our viewers," says Billy Huggins, VP & General Manager of WPDE. "Every television station is striving to best utilize its website. Classified Concepts has a proven model that will not only drive viewers to our station's website, but will also generate significant new revenue for WPDE. And it's a turnkey solution."

Classified Concepts is a turnkey product that allows stations to capitalize on classified ad dollars without using up valuable spot revenue. Instead, it creates a new revenue stream that draws from viewers rather than advertisers. With Classified Concepts Broadcast Edition there is no need for added manpower — Classified Concepts handles the posting, mapping, and credit card transactions for all of the ads posted to the station's website.

Classified Concepts has been successful in the newspaper industry with their locator map programs, annually producing over $8 million in new revenue for more than 30 publications. The company is confident its Broadcast Edition will have the same exciting results, adding between $200 and $400 thousand dollars to a station's annual revenue.

For more information about Classified Concepts Broadcast Edition, please contact Carl Schulhof, Broadcast Sales Manager, carl@maps.com or 805-969-0893, or visit http://www.classifiedconcepts.com.


About Classified Concepts
Formed in 2003, Classified Concepts is the New Media division of Maps.com. Classified Concepts was formed to help newspaper and television stations generate revenue with innovative new programs.


About Maps.com
Founded in 1991, Santa Barbara based Maps.com is the industry's most comprehensive mapping services company with offerings in the business, consumer, and education marketplaces. Whether it's creating a regional wall map or planning a multi-stop travel route online, Maps.com strives to meet the mapping needs of today's digital era. Today, over 2 million monthly visitors, 8,500 U.S. Schools, and both small and large companies, such as Lowe's Home Improvement, Nextel, and AAA currently benefit from Maps.com's vast service offerings. For more information, visit www.maps.com.

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