The Colorado Springs Gazette uses the Garage Sale locator map from Classified Concepts as a cornerstone of their strategy to keep their classified sections rich and their private party customers engaged. They publish the garage sale map and directory every weekend in print and online and yes, they even have their own mobile application. The Gazette packages their garage sale rates. While garage sales are extremely seasonal in Colorado Springs, they have shown year-over-year growth in volume after implementing the garage sale program.
Promotion is a key component of their success. They promote heavily in paper, online, and via social media. The Gazette understands the importance of mobile, and specifically mobile applications. That for the first time ever, consumers are spending more time engrossed in mobile apps than they are browsing the web on their mobile phones and desktop PC’s. Users love the fact that they can view all listings on a map, or from a list. They can setup alerts to be notified when a new listing meets search preferences; and even peruse photos and multi-stop driving directions. They report that they’ve received great feedback from their advertisers and readers. When The Gazette added a sponsorship component in print, online, and mobile, they were able to see a boost of 30% in overall garage sale revenue!